Effective Web Hosting for Social Media Sites by Vanessa



Social media websites are a relevant and a crucial aspect of Web surfacing in all parts of the world. The social media networking websites of today require only the most accommodating and innovative Web hosting. Because social media, podcast, forum wikis and weblog formats are varied, website hosts must be responsive and flexible to all of their client's needs. One of the common features among social networking websites is how they discuss and share personal information, which is something all social media campaigns need to keep in mind.

Above all else, it is important to remember that social media campaigns are becoming quite crowded and generate a huge amount of traffic. Because of this, bandwidth usage is higher than ever. In order to meet this demand, fast servers are a must when launching social media efforts. Every day, high bandwidth usage continues to grow as various media elements, such as applets, instant message functions, pictures and videos, are integrated into social media websites. All of these types of media place a heavy demand on the web hosts of today.

Perhaps the most critical area where web hosts need to excel is in their response to the public interest. Targeted SM campaigns cause big traffic boosts once the public begins to respond to the campaign message. Due to this traffic surge, server overload risks increase, which is why website hosts need to take a proactive approach to accommodating this high demand. But they cannot get away with using any kind of site content. In order to attract new users as well as nail down long-term interest, it is essential to utilize timely content management. Websites that do not provide regular fresh content, are not well maintained, run slow and are not open to suggestions do not gain and keep substantial amounts of traffic. Traffic is the main goal of all successful SM campaigns.

Because SM website hosting relies on content management, it is the job of web hosts to provide a wide array of tools for installing and editing Web content. Drupal is one of these effective software packages that helps people and businesses publish content on their websites. The free add-ons and built-in functions of Drupal aid users in uploading files, creating blogs and using p2p networking. cPanel is another crucial tool for website hosting. This application allows for tight security, layered administration and features not available in any other similar application. The cPanel program is a must-have toolkit for launching new websites, which is a critical phase in any SM campaign.

Besides the above-mentioned tools, there are more common features shared by superb social media campaigns. One such similarity is that they are all goal oriented. A clear and straightforward description of the goals and is the start of all great campaigns. If you want to raise product awareness or get product/service feedback, you need to first determine your goals in order to avoid aimlessness. As the campaign continues, review these goals to maintain focus as you consider account experiences.

Brand identity is of the utmost importance. Due to social media's nature, your marketing campaign will have a wide reach so your campaign must correctly reflect its purpose from the word "go."

It is also important to establish a communication outlet with the Internet community. While there are some SM campaigns that dislike feedback and disable comments, successful campaigns are responsive and tailor their message in order to meet the always-changing demands of their target audience.



Entice your visitors. You can encourage online visitors to share information about your campaign efforts by giving away new offers and special discounts to repeat guests.

Finally, utilize your Facebook page's status changes and updates to expand your network of prospective clients. Because people tend to check their personal profiles on a regular basis, you will be able to instantly update them regarding special promotions.

If you use the above tips and tools, you can achieve a powerful social media campaign in just a few clicks!

Suara.com
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The Difference Between Traditional and Social Media Marketing



I sat on the sofa this morning during Saturday morning cartoons trying to explain Twitter to my 8-year-old son when he asked a good question. "Daddy," he asked, "Isn't Twitter a lot like broadcast but only on the Internet?" (Did I mention the kid is brilliant, loves all things related to computers and electronics and has to endure a marketing guy as a father?)

That's when it hit me.

The old days of traditional media saw marketers sending marketing messages out to a great many people in the hopes that the messages would resonate with the right group and cause them to take action of some sort. Sure there was targeting and market segmentation as much as could be achieved with the available media, but sending a broadcast message out was the way to reach your target audience. Kind of like carpet bombing in the right general area.

Unfortunately, in the process a lot of uninterested people also heard those messages and that is what gave marketing and advertising bad reputations.

The difference between traditional marketing and social media marketing (SMM) is this: Traditional marketing sent messages to an audience that contained people who just did not care about what was being offered.

Social media marketing, on the other hand, attempts to attract an interested audience through dialog and engagement first and then targets them with relevant marketing messages of interest to them.

Think of SMM like permission-based marketing except instead of people opting-in to your mailing list they actively follow what you have to say through networking sites like Twitter, Facebook, MySpace, blogs, YouTube and other sites that allow social interaction. Instead of uninterested parties opting-out of your mailing list they simply stop listening to you or stop following what you say.

It isn't rocket science but what remains is the same challenge for marketers: Find the right people who want to hear what you have to say and engage them in a conversation. The Internet just makes it a lot easier than it used to be.



For those marketers currently trying to attract as many Twitter followers as possible or as many social networking fans as possible please keep history in mind. When you try to build quantity instead of quality you are repeating the mistakes of marketing history and trying to turn a one-to-one medium into a broadcast medium that puts your message in front of many of the wrong people.

Provide value and give some of it away first and the right people will find you, follow you and be receptive to parting with their dollars to receive more of what you have to offer.

It really is just that simple.

Berita Hari Ini
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Marketing & Advertising :: VM Direct



VM stands for 'Virtual media' it is the use of streaming video technology to make online video advertisements and presentations more effective for web masters and companies. Streaming media technology is a relatively new technology in the world of Internet marketing and online presentation. Education through the Internet has also gained from this virtual media. Virtual media started making its existence known to the World Wide Web in the early 1980's. However, the technology was not so advanced to incorporate the ideas of VM Direct at the time. The level of computer hardware development had a long way to go with a lot of technological hurdles to overcome. Some areas of computer technology that had to be covered were memory chip capacity that had to be greatly increased and the transmission technology of the Internet had to be enhanced.



The late 1980's saw a great improvement in the field of computer technology and the Internet as a whole. Computers became much faster and now had the ability to display complex graphics along with audio reproduction. Multimedia techniques advanced much more than expected and set the stage for the VM Direct technology to take over virtual presentations and advertisements became more interactive producing far better results than any web entrepreneur ever imagined. VM Direct were the first to market streaming technology utilizing JAVA-based stream requiring no software, downloads, executable files or media players. No barriers to entry for potential viewers. The best part - affiliated consultants/businesses could earn a huge stream of revenue by offering this cutting edge product to their own clients.

It goes without saying that VM Direct and streaming video technology has seen a lot of change in the streaming media industry over the last few years, with increased broadband penetration and user-generated video shifting the business and technology focus from the enterprise and institutional markets to the consumer space. In 2004, the conference on streaming video and interactive marketing discussed topics relating to marketing on the Internet with vendors focused almost exclusively on enterprise solutions and applications, by a ratio that was close to 4-to-1. At VM Direct the pendulum had begun to swing in the other direction, vendor pitches highlighting ways to capitalize on the booming advertisement media and entertainment market. The technologies that were perfected in the enterprise space while broadband penetration lagged behind are some of the solutions that have allowed media and entertainment publishers to seize audiences who, now that they have the access, are hungry for online video.

One of the largest government contractors in the United States can be used as an example of the advantages of streaming video, Lockheed Martin has been using streaming video for communications regularly for three years, beginning with the company's "all-hands" meetings led by the business unit's president in 2003. Since then, the use of both on-demand and web casting has grown by leaps and bounds. The number of individual web casts increased by four hundred percent in the last year, according to Eric Hards, senior design engineer and leader of Lockheed Martin's multimedia solutions team. It is no wonder that VM Direct technology is here to stay.



Berita Hari Ini
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